The cruise ship operator Cunard has long been a popular honeymoon choice for newlywed Britons, but they are now making a historic shift to the wedding industry itself by permitting couples to marry at sea.
Weddings on cruise ships are becoming increasingly popular, with demand for them having risen by as much as 60% in the last decade.
Now, for an estimated £1,500, love birds can tie the knot during a spectacular cruise from Southampton to Bermuda.
Nevertheless, there have been some difficulties in navigating legalities for British cruise ship weddings.
A quirk in marriage laws means this move will do way with 170 years of maritime history, as the registered home of their luxury liners has had to be shifted from Southampton to Bermuda. This is because British law does not allow ocean-going ships to be used for marriages because they are not accessible for members of the public who want to object during the ceremony. The government is however reviewing this legal tradition.
The three Cunard vessels due for floating weddings can carry up to 2,600 passengers and are also home to some quintessential British bars and restaurants for wedding receptions.