Called The Ardhanginni, the UK’s first Indian wedding, destination and lifestyle show is to make its debut at Olympia 2 in Kensington Square Gardens, from July 15 to 17.

The showcase will present a handpicked range of the finest and most tailored services to be found on the Indian wedding market. It will feature high-end fashion, lifestyle and bridal exhibitions to those who want to celebrate their special day in the colourfully sumptuous style that is the typically Indian wedding.

The exhibition is designed to be the epitome of a fairy-tale romance for all people, regardless of their nationality or cultural background. It supports the fact that Indian wedding themes have increasingly been made popular by celebrity couples such as Russell Brand and Katy Perry.

The event was conceptualised by Cicilia Raj. She commented: “Indian weddings as we know is a unique experience, these occasions are getting grandeur and pompous with a great blend of the Indian and Western styles of celebrations… With emerging trend of non-resident Indians getting married in destinations like Rajasthan, Goa or the lovely beaches in Kerala, the wedding industry in India is rapidly growing at the rate of 9 per cent, and is increasing in its size and splendour.”