Even retailers have been surprised at the extreme demand for the jewellery item. Shoppers have been storming to Marks and Spencer’s to purchase some Royal Wedding magic. Catherine’s ring replica is being sold on sale by them for a mere £18. It has become their bestselling piece of jewellery ever, with around 200 of its “Platinum Plated Royal Ring” being sold every week.
Design Manager Accessories at M&S, Kate Crossey, told the Telegraph: “Despite the big day being over, customers seem to be holding on to the Royal trend as we continue to see sales grow”.
Debenhams is another major retailer to see major profit from Royal wedding fever – their replica version, retailing at only £6, has also their fastest-ever selling jewellery item.
Public demand for the ring has also been fuelled by the Duchess’s growing status as a style icon. The original engagement piece however would be a far reach for most budgets, since it boasts 14 diamonds and an 18 carat sapphire.